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having command of a hospital’s marketing wheelhouse is a challenging task… not unlike steering an oceangoing vessel. be it a local community facility or a multi-campus institution, maintaining a true course requires constant attention to hospital marketing strategies that achieve your goals. the critical elements of a hospital marketing plan are detailed in a series of previous educational articles. swot analysis (strengths, weaknesses, opportunities and threats) smart goals. the new normal for medical and hospital marketing in tough economic times. “there are only six ways to market any healthcare organization. whether this is familiar territory or an “ah-ha moment”—and whether you work with us or not—there are only six ways to market any in past years, hospitals relied mostly on television and print advertising for their main source of marketing.
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